True Fit Corporation
Wim Van Horen
Wim Van Horen
Regional Vice-President, Benelux & Nordics

The Flaw of Averages: the pursuit of true 1-1 personalization

The Flaw of Averages: the pursuit of true 1-1 personalization

To personalize the consumer experience using AI, retailers need to understand the details behind clothing, plus details about the consumer. Details mean data, and AI is only as good as the data that powers it. Learn why crowd-sized recommendations, or recommendations based on average measurements, miss the mark in understanding consumer needs.

About Wim Van Horen

Moved from traditional software to online marketing into eCommerce. Grew an appetite for Artificial Intelligence and Data which is now stilled at True Fit, the personalization platform for Fashion that helps real people find the clothes and shoes they’ll love and keep.

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