Today’s customers demand and expect an individual customer experience, no matter the channel they use to engage with your brand. Learn about the importance of having a premium and agile personalization solution in a highly competitive market. During the session, you will gain insight into the advantages of incorporating business logics in your communication with customers. We also touch upon what should be taken into account in a complex B2B customer journey.
You will experience best practice solutions from Sanitstål, Denmarks’s largest wholesale supplier of commercial and residential plumbing supplies and Indi.nl, Netherland’s fastest growing B2B retailer of technical parts. Indi.nl maintain a product catalog of more than 450k products, so relevance is an important factor in their customer journey.
Kenneth is Partner and CEO of Raptor Services A/S. With 20 years of experience within entrepreneurship, Kenneth has been CEO of both danish and international organizations. He has been focusing on e-commerce, customer loyalty, new technologies, and data to assist sales. Under the leadership of Kenneth Boll, Raptor has doubled x12 in revenue and become one of the market leaders in personalization. Raptor enables SMEs and enterprise companies to optimize their user experience with personalized product and content recommendations, dynamic emails, and on-site search.