Today’s fastest growing retail and ecommerce businesses don’t wait for demand, they create it. This is because today’s consumers want brands to find them with products they didn’t even know they wanted, at the right time, through immersive experiences.
Facebook’s Marten Barkman will share new insights into one of the biggest trends in social commerce at the moment, discovery. He will share his view on how retailers can learn from disruptors leading the way through passive discovery, and demonstrate through real life examples what the next phase of social shopping looks like.
Respected as a credible voice and thought leader in the fast-moving digital world, Mårten earns a seat at the table wherever he serves. Currently, as Director SMB at Facebook where he oversees a massive upscaling of an organization serving over one million digital advertisers. Previously, he served as Managing Director Scandinavia at PayPal where he drove the acquisition of significant market share and more than doubled the digital payments business in his region. Earlier he had multiple roles at Western Union including Head of Strategy EMEA, regional responsibility for the Nordics and later the larger Western Europe region. Mårten previously served as Deputy Director at the board of Tradera AB and also at the board of Global FX and Payments, a company he co-founded and later divested.