Salesforce
Jamie Merrick
Jamie Merrick
Director of Industry Strategy & Insights

Disruptions in consumer behavior

Disruptions in consumer behavior

Competition, economics and technology have transformed the retail market considerably, increasingly so in the last few years. Disruption may have become an industry buzzword but it is certainly true that the effects of it have both exposed retailers to more risk and opened up opportunities.

About Jamie Merrick

Jamie is Director of Industry Strategy & Insights at Salesforce and has worked in the retail industry for 20 years. Prior to Salesforce, he held a number of management roles for brands including American golf, Fanatics, Brora and many more.

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