In this session, psychologist and customer experience optimization specialist Guido Jansen from Vaimo explains how your (customers’) brain functions during economic decision making. Learn how they think, feel and decide. Guido takes you on a path through direct and indirect behavioral influencing according to scientifically proven principles and methods. He will give you insights and tips on how to apply these in an online e-commerce environment so you can directly start improving your webshop. With a lot of successful and easily applicable examples and case studies Guido will take you through the 7 Cialdini techniques so you will be able to create an amazingly persuasive online dialogue.
Guido is a cognitive psychologist and usability specialist focused on e-commerce. As part of the Strategy & Consulting team at Vaimo, one of Magento’s Global Elite solution partners, he helps retailers to implement experimentation programs to better match their offerings and digital channels with customer behavior/needs. Since 2008 Guido’s work have included many Magento projects, he is a Magento Master for 2019 and is part of the Board of Directors for the newly formed international Magento Association.