Hitting the Mark

To mark our twentieth anniversary, we aimed to produce a report that offered more insight than ever before. As a result, we discovered the impressive steps brands around the world are taking to improve their customer experience. But we also found that a lot of brands were failing at the last hurdle, preventing them from having a completely customer-centric strategy. We want to show you the channels, integrations, and tactics you can adopt to make the CX dream a reality.

This is Gavin Laugenie

Gavin is an expert in the email marketing industry with over 10 years’ experience. Gav works in the UK working with brands to solve complex marketing and technology problems. Leading the problem-solving charge, helping to connect the dots between the needs, wants and desires of the customer and their marketing goals.

He has worked closely with organizations in both the B2B and B2C sectors with experience in the travel, financial and retails sectors in both the UK and US, helping clients to build their email marketing programmes to drive increased customer lifetime value, loyalty and ultimately return on investment. Gavin is often sharing latest trends and discussing key industry topics through various means including public speaking and blogging.

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