Freek Bijl
Freek Bijl
Chief Strategy Officer

The creation of an e-commerce startup founded by Heineken

The creation of an e-commerce startup founded by Heineken

As one of the biggest beer brands in the world, Heineken sees opportunities to capitalise on the growth in e-commerce and the rise of small-scale, specialist brewers. Together with Valtech, Heineken developed, a platform to connect beer brewers with beer drinkers. The company has grown to a leading European player in less than 2 years. Our presentation is about the good, the bad and the ugly of building a direct to consumer startup from scratch.

About Freek Bijl

Freek has spent almost his entire professional career being a strategist. He loves digital in the way that it is about empowerment of people and interaction. Freek has worked with many different brands in the world to help them in their digital transformation. Brands like Philips, Heineken, Danone and Shimano.


  • Svensk Distanshandel AB
    Drottninggatan 56
    411 07 Göteborg
  • Svensk Digital Handel
    Regeringsgatan 60
    111 56 Stockholm
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