Presented by Intershop
Fran Merino
Fran Merino
Group Design Director · FJORD Stockholm

Simply designing websites is not enough anymore – brand perception in B2B context

Simply designing websites is not enough anymore – brand perception in B2B context

Learn about what has changed and why will this impact the way you should think about the brand, from three industry experts at Fjord, Accenture Interactive and Intershop, as well as speaking about our clients Stadium, Åhlens, Martin & Servera and Ellos and focusing on the direct and concrete online experience of the brand in the B2B context.

About Fran Merino

Fran is responsible for establishing a design practice across disciplines in collaboration with Craft Leads (Research, Service Design, Business Design, Interaction Design, Visual Design) that focus on quality delivery and team sustainability.

Working at the intersection of product design and brand identity, I’ve had the privilege of influencing products used and loved by millions. These include Movistar, BBVA, Velux, Sony, Paypal, Audi, Toyota, Weekday, Nokia and more.

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