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Gulfem Toygar is the Country Manager of Amazon Sweden. In this role, she is responsible for the development of Amazon’s retail business in Sweden. Gulfem has been working for Amazon since 2019 and prior to the launch of Amazon Sweden, she was responsible for Rest of Europe exports.
A native of Turkey, Gulfem has two decades of experience leading ecommerce ventures, including being responsible for the strategic development of eBay’s business sellers, as VP Seller Growth EMEA. Having joined eBay in 2014, she first led the business of GittiGidiyor, eBay’s online marketplace in Turkey, and switched to eBay Germany in 2015, where she initially worked as Senior Director Operations and later as Vice President of Hard and Soft Goods Verticals.
Prior to joining eBay, Gulfem was the founder and Managing Director of several e-commerce investments of the OTTO Group in Turkey, including companies such as arabulvar, OGLI e-Solutions Platform and Limango. During her career, she also held positions at Estore and Enter. She studied International Relations and Management at Webster University in Vienna, Austria.