Conspiracy of Love
Afdhel Aziz
Afdhel Aziz
Founder and Chief Purpose Officer

Good is the new cool: The power of purpose!

Scen: Kongresshallen 2020
Från: 09:00 Till: 10:00
Lägg till i kalender2020-03-05 09:00:002020-03-05 10:00:00Europe/StockholmConspiracy of Love - Afdhel AzizGood is the new cool: The power of purpose!Kongresshallen 2020Svensk Digital Handelnoreply@dhandel.seevent

Good is the new cool: The power of purpose!

Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia and Airbnb leading the cultural revolution around business as a force for good. But what is brand purpose? What are some of the myths and misconceptions around it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power in order to create compelling brand propositions for a new generation of socially-aware consumers – as well as attracting the best employee talent who want to do meaningful work? In this illuminating talk, Afdhel Aziz shares examples of brands from Starbucks, Facebook, Tesla, Patagonia and many others to help introduce the topic in a clear and insightful way.

About Afdhel Aziz

Afdhel is one of the world’s leading experts in marketing innovation and the power of purpose. He is an award-winning marketer who has led brands for Procter & Gamble, Heineken, Absolut, and Nokia, in London and New York. Afdhel has been a speaker at the Forbes CMO Summit, Cannes Lions, SXSW, Advertising Week and more, and his work has been featured in the New York Times, Vice, Fast Company, The Guardian, Coolhunting, Billboard, Hypebeast and more. Passionate about brands and culture as forces for good, he is the co-author of the book ‘Good is the New Cool: Market Like You Give a Damn’ as well as a regular FORBES contributor where he writes about how purpose drives business and social impact. You can find out more at and follow him on Twitter at @afdhelaziz.


se vår exklusiva intervju med Afdhel


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