Fashion Retail on the Go: Analyzing Last-click Channel Contribution via Mobile

Mobile-savvy fashion shoppers generate an average 62% of traffic share for online fashion retailers worldwide1 . And with social media a critical part of today’s mobile customer journey — 96% of Facebook visits alone are made on a smartphone 2 — benchmarking mobile traffic and conversions by channel is critical for retailers to understand how they are performing.

Fashion Retail on the Go analyzes data from a sample of 1.19 billion visits to Nosto-powered fashion stores. The goal: to understand which marketing channels are driving the strongest mobile performance for online fashion stores on a last-click attribution basis.



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