What is required to be competitive in a global e-tail market?
Amazon and other global players are now targeting the Swedish e-commerce market. Swedish consumers increase online shopping from abroad. How does one remain competitive when competition is tough and trade is becoming increasingly boundless?
Sweden has a long history as a nation of trade and a fair part of our country’s wealth is based on Swedish companies’ successful international expansion. In retail, for example, Ikea and H&M gradually established themselves as international giants while younger companies such as Daniel Wellington and NA-KD have already taken advantage of the potential of digitization and quickly become global e-commerce successes.
What will be the consequence of Amazon’s establishment in Sweden? What can we learn from those who succeeded abroad? And what are the consumption behaviors of markets where the major marketplaces are established and where e-commerce’s share of total consumption is largest?
These are key questions focused on at Sweden’s largest e-commerce event, D-Congress in Gothenburg March 7, 2019.