This year's theme is "E-commerce as entertainment"

Welcome to D-Congress 2022

E-commerce is becoming increasingly associated with entertainment. Gamification is rising in importance and live shopping and social commerce are already mainstream. Everyone talks about the metaverse, a virtual reality that may change the way we think about consumption. The main theme for D-Congress 2022 is E-commerce as entertainment.

On April 28, 2022, this year’s D-Congress will be held at the Swedish Exhibition & Congress Centre in Gothenburg. With more than 2000 participants, +90 exhibitors and a program consisting of +80 speakers on six stages, we are Sweden’s leading arena for the entire Swedish ecosystem in e-commerce.

New for this year is that we kick-start D-Congress on April 27 with Women in Tech [at] D-Congress and a welcome mingle where everyone with a ticket to D-Congress is welcome.

Why visit?

The entire ecosystem in digital commerce

D-Congress is organized by the Swedish E-Commerce Association, The Swedish Exhibition and Congress Centre and the Swedish Trade Federation. We are the largest e-commerce event in Sweden. The entire ecosystem in digital commerce in Sweden is gathered in one day for listening to inspiring speakers, exchange experiences and do business. This is where the hottest new services are presented. This is where the latest insights are delivered. And this is where many new collaborations and networks are formed.

Start the film

Day ticket includes:

  • Entrance to the exhibition area where companies with cutting-edge expertise are ready to help you develop your business digitally and online
  • Access to the entire speaker program
  • An open studio in the exhibition hall with interviews
  • Platform for networking
  • All meals during the day (breakfast, coffee breaks and lunch)
  • Pre-party in among the exhibitors in the exhibition hall

We offer special rates

Stay in your favorite room at Hotel Gothia Towers during D-Congress. We offer you a 20% discount on the daily rates when booking via the link below (the offer does note apply in Upper House). Please note that the price may vary. The discount cannot be combined with other discounts or offers.

The discount is for exhibitors, speakers and participants at D-Congress 2022


Welcome to Entrance 8

Entrance to D-Congress takes place in Entrance 8, which is located next to Scandinavium on Mässans gata 8. You are required to show and scan the personal QR code sent to you a few days before the event.

Find us

Opening hours at D-Congress

  • 07.45 The exhibition opens
  • 09.00 Opening speech in the Congress Hall
  • 17.00 Pre-party i the exhibition hall
  • 18.00 The exhibition closes
  • 19.00 Dinner is served (evening ticket required)

Swedish Exhibition & Congress Centre

Mässans gata 24, Gothenburg
Tel: +46 31-708 80 00

Find us

A sustainable meeting place

In a world full of challenges, people need to meet. To share ideas, to make new developments, to grow businesses and help cultures to flourish. Without meetings, these things couldn’t happen. But travel, exhibitions, restaurants and stays leave an environmental footprint that we can’t ignore. Our work on sustainability goes back several years and is under constant development.

Read more about the sustainability work

Hand in Hand

Hand in Hand’s vision is a world free from poverty. Through Hand in Hand’s unique help to selfhelp model, poor and marginalised people, the majority of whom are women, are strengthened with the capacity to work their way out of poverty.

Read on